Brand Director (Consumer Goods)

Branding Director

Location: Shanghai

Reports to: VP Sales & Marketing

Our client is a leading player in the consumer goods related sector. They are seeking a Brand Director to re-evaluate and re-focus their national brand strategy and provide a new platform to drive their business forwards.

Responsibilities:

· Co-ordinate and execute an effective branding strategy and plan for the China market

· Work to redefine target markets spearheading new consumer research and insights projects and follow up with appropriate brand, sales and marketing strategy on a national level accordingly

· Generate a strong brand value through complete brand restructure and architecture of appealing brand

· Work alongside a major retail platform in China to influence sales pull through via strengthened brand and marketing initiatives

· Take a leading role in developing Shanghai Expo large scale project as a major key to enabling company to enhance brand image

· Holistic branding approach across major retail footprint on a national scale – work with all stores and partners to produce synergy in branding

· Drive marketing initiatives inclusive of Trade Events, Direct Marketing, Advertising and Communications to increase overall sales and marketing performance of company

· Follow up marketing initiatives with core sales activities presenting to and building relationships with existing and potential clients and key trade organisations

· Combine Marketing and Sales strategies to form a coherent and defined strategy capable of developing overall China business

· Gain detailed understanding of the business, its markets, customers, competitors, opportunities and threats

· Understands the customer’s business - Develops customer specific sales & marketing strategies and plans to implement and deliver new profitable products into the marketplace

· Contribute to the development of value proposition, sales pitch and other communications/tools

Requirements:

· More than 10 years possess a demonstrable track-record of successfully developing branding and marketing initiatives with a proven track record on sales pull through

· Experience in a Fortune 500 consumer driven company and background in Media / Advertising agency strongly preferred

· BA in Marketing or Business related field essential – MBA

· Experienced in developing successful marketing campaigns for major international companies inclusive of Brand Strategy, Trade Marketing, Direct Marketing, PR and Advertising

· Experience in opening new markets with a proven track record of successful launching in China

· Previous experience in sales environment – presentation driven – required

· Demonstrated ability to work effectively within global organisation

· Achieved results in a cross-cultural environment

· Excellent verbal and written communication skills in both Mandarin and English

Interested parties please send resume in full to Mr. Ryan Owen at rowen@antal.com.cn – All applications will be treated in the strictest confidence and our professionalism is assured.

This position, Brand Director (Consumer Goods), was posted on August 31, 2009. Since this job has been published, it has been viewed 191 times.