London, UK: Marketing Programs Manager - United Kingdom

Marketing Programs Manager – United Kingdom

About Lyris:

Do you want to work for a growth company alongside smart, motivated people in a cutting edge industry?

Then Lyris is the place for you.

Lyris is an online marketing company that provides software solutions to online marketers primarily in mid-sized and small businesses. The company offers marketers two main products:

1)Lyris HQ: A unique, integrated hosted software suite that allows online marketers to manage email campaigns, analyse their results, optimize web site performance, create landing pages, and manage pay-per-click campaigns – all in one product. Lyris HQ combines tools that are usually found in independent companies and integrates them into one holistic package -- so online marketers can simplify their job, unify their team and increase ROI.

2)ListManager: A deep-featured email marketing software solution that includes a robust analytics package. ListManager has been a market leader for many years.

Lyris is a global company that has been in business since 1994, has about 275 employees and we’re publicly held. Headquartered in Emeryville, California, the company has a team of 20 people in London, who serve customers throughout the UK and Western Europe. The UK team includes a Lyris Full Service team. They deliver return on investment success for Lyris clients by deploying best practice strategy and execution of integrated digital marketing on their behalf, using the industry leading Lyris HQ platform. Clients include: The British Museum Company, Jagex, Matches, Kitbag.com Arsenal FC, Monsoon, La Senza, USC, Astley Clarke and Jigsaw.

For more information, please visit www.lyris.com or www.lyris.com/contact/uk/.

Position Summary

The Marketing Programs Manager develops, plans, executes, measures and analyses integrated, multi-channel marketing programs that drive demand and sales leads to ultimately increase sales in the United Kingdom and Western Europe.

This position is based out of the Lyris UK office in London, and reports to the Director of Marketing Programs in the Emeryville, California, headquarters office.

Essential Functions

•Develop integrated, online demand and lead generation programs for Lyris product, service and solution offerings in the United Kingdom and Western Europe.

•Work closely with the Marketing Programs, Creative Services, PR, Sales, Marketing Operations and Product teams in the U.S., and with the UK-based sales and service teams.

•Define program strategies and develop, plan and execute all marketing plans for a subset of products, solutions and/or services.

oDefine, execute, measure and analyse outbound email campaigns (including messaging, creative, test cells, list definition, landing page creation and back-end tracking).

oDefine, execute and measure online advertising campaigns (including defining creative, messaging, test cells, media placements, tracking parameters, etc) and upkeep of the Lyris UK Web property content.

oDefine, develop, execute and measure other campaign components, assets and offers designed to develop qualified sales leads (including, but not limited to, live and recorded Webinars, written guides and white papers, video, etc.).

oUse Web analytics methods and practices to drive demonstrable business benefit.

oDevelopment of local lead generation events and tradeshows.

•Manage the allocated budget for all marketing programs managed from the UK office.

•Develop appropriate sales tools to support goals and the associated marketing programs to drive demand and leads for key products.

•Measure, report and analyse results of all marketing programs. Recommend optimization that achieves improved ROI.

Requirements - Knowledge, Skills & Abilities

If you are an objective and data-driven (*) marketer who takes initiative, is willing to both think strategically and roll up your sleeves to execute this may be the job for you. We’re looking for a thinker and a leader who is also very willing to learn and grow. We need someone who has translatable experience but who is comfortable creating processes from scratch, and who works well with Sales and other departments.

The requirements for this job include:

•A minimum of five years of business-to-business, lead generating marketing program management – ideally in a software or technology company, a company that sells to other businesses or for a service.

•Experience marketing to several countries, working with a U.S.-based support team and/or being an all-in-one marketing shop is a big advantage in this role.

•Effective and proven project management skills, especially those honed while working with cross-functional teams.

•Ability to create effective marketing programs & processes without a specific pattern to follow.

•Ability to “sell” your vision and action plan in a way that ensures the buy-in of others.

•Ability to see both the strategic big picture, and execute against detail. You must know the difference between strategy and tactics, and be able to manage your time and work accordingly.

•Demonstrated success in driving qualified marketing and sales leads in a business-to-business environment, with multi-channel media placements, event (online & offline) as well as with guerilla tactics using one’s own database.

•Exceptional writing skills, including:

oThe ability to develop (write and/or edit) compelling and relevant marketing copy for use across multiple online mediums;

oThe ability to write content and scripts for use in Webinars and other customer/prospect-facing presentations.

•Excellent verbal communication skills.

•Strong interpersonal skills and the ability to effectively interact with people who have differing work styles from your own.

•The ability to capably manage projects, delegate when needed, prioritize, juggle numerous projects and project details, and communicate upwardly as appropriate. Above average project management skills, including the ability to manage multiple deadline-driven projects seamlessly at one time.

•Familiarity working with a media planning agency, with marketing via third party channels and venues, direct response program development and management.

•Strong and committed work ethic and the ability to work in a collaborative team environment while performing autonomously. The ability to think through a challenge and formulate a solution.

•Above average working knowledge of Microsoft PowerPoint and basic graphics programs such as Paint or SnagIt.

•An above average understanding of email and online marketing best practices, email privacy laws, direct marketing and/or SEM/pay-per-click (PPC) is a plus.

•Working knowledge of Lyris HQ, Lyris ListManager, ClickTracks, EmailLabs or another email marketing solution is a big plus.

(*) Our definition of an objective and data-driven marketer includes someone who can capably:

•Establish a single, measurable objective and develop a program to meet the objective

•Test

•Measure: Total leads, leads by quality, dissected by offer and venues, cost-per-lead (CPL) and weighted CPL, lead conversion to sale, etc.

•Analyse

•Draw implications, conclusion and impacts from the data

•Determine the best ways to optimize upcoming programs using this information from past programs

To apply

Make yourself stand out – we’re looking for someone who possesses the skills listed above.

To apply for this position please provide all of the following:

1.)A brief cover letter telling us why you are the right candidate

2.)A copy of your current resume

3.)One sample of work that best demonstrates the capabilities you possess that apply most to this position

4.)Send your application package - for the Marketing Programs Manager – United Kingdom position only - to cmason@lyris.com. No phone calls, please.

Submissions that do not meet all of these application requirements will not be considered. Thank you.

In-person interviews for top candidates will be scheduled in the Lyris UK London office during the week of May 17, 2010.

This position, London, UK: Marketing Programs Manager - United Kingdom, was posted on May 3, 2010. The job is located in London. The employer is Kingdom. Since this job has been published, it has been viewed 72 times.