New York, NY, USA: Account Analyst

TITLE: Account Analyst
LOCATION: Mt. Pleasant, SC (Charleston, SC)
JOB CATEGORY: Internet Advertising/Media
STATUS: Full-Time Exempt
Work Experience: 2+ years Internet media, account management, and analytical experience
Education: Bachelor’s Degree Required

COMPENSATION:
Compensation package will include a base salary, benefits, 401k and profit sharing, and performance bonus.

SUMMARY
Levelwing is seeking highly motivated individuals with an analytical background who will make meaningful contributions to our rapidly growing team. The ideal candidates will have a tireless work ethic, strong writing and interpersonal skills, ability to accurately manage numerous details, ability to multi-task and manage multiple assignments.

DUTIES & RESPONSIBILITIES:
Planning
• Work with team members to develop digital marketing strategies that will meet client objectives
• Conduct independent research needed to build framework, categories, and tactical campaign applications
• Understand the strengths and weaknesses of the publishers that compose the comScore Top 250
• Utilize media research tools and resources to aid in campaign development
• Develop the final recommendation and buy summary
Media Implementation & Account Management
• Coordinate campaigns from inception to fulfillment
• Implementation and testing/troubleshooting of tracking and analytics solutions
• Creation and development of all rules-based ROAS management applications
• Daily management and optimization of campaigns including
Results Analysis & Reporting
• Create preliminary measurement strategies (testing, benchmarking, future implications)
• Analyze and utilize all campaign data to improve campaign efficiencies
• Develop and present client reporting, highlighting relevant learning gained and recommendations for future campaigns

KNOWLEDGE, SKILLS & ABILITIES:
• Working knowledge and experience of Google, Yahoo Search, and MSN search platforms
• Detailed experience with digital display, lead generation, affiliate, email, mobile marketing, and search
• Must have working knowledge of adserving platforms (ex: MediaMind, DFA, etc)
• Proficient in managing large amounts of data and ability to interpret and extract meaningful insight from data
• Understanding of the strengths/weaknesses of media research tools and how to effectively use them
• Strong working knowledge of day-to-day media planning, media buying, trafficking and post analysis
• Must be extremely detail oriented with strong attention to follow-through
• Communicate effectively in both written and verbal form
• Flexible in work functions and duties
• Ability to manage multiple clients and campaigns and meet deadlines
• PC proficiency and strong skills in MS Office Suite (Outlook, Word, PPT, Excel) essential
• Working knowledge of Omniture SiteCatalyst, Omniture SearchCenter, Google Analytics or other major analytics platforms
• Exceptional time management skills
• Strong leadership and teamwork skills
• Must be able to work in Charleston, SC office
• Must be able to sit for long periods of time at a computer screen with few breaks




DISCLAIMER The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.






Levelwing Media is an Equal Opportunity Employer

This position, New York, NY, USA: Account Analyst, was posted on March 23, 2011. The job is located in New York. Since this job has been published, it has been viewed 46 times.